# Associate Director, Programmatic [Galepartners](https://gurify.com/jobs?q=Galepartners) · Bengaluru, India · Posted 10 months ago Director [Apply on the original posting → (opens in a new tab)](https://jobs.lever.co/galepartners/db4ac9e4-4924-4273-a61c-f38809be125a/apply) ## Job description Associate Director, Programmatic Bengaluru, Karnataka, India We are seeking an accomplished Associate Director – Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes. About us GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive. Who you are 10+ years of progressive experience in programmatic strategy, planning, and campaign management. Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks. Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable. Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats. Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT). Strong technical competency with tags, pixels, tracking, macros, and troubleshooting. Proven experience setting up and managing PMP and PG deals across platforms. Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc. Curiosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps. Excellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions. A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability. Strong communicator capable of influencing internal teams, clients, and cross-functional stakeholders. Experience mentoring and upskilling teams; passionate about building high-performing programmatic talent. Passionate about craft mastery, and an advocate for collaboration in a no-silos culture. What you will do Own end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations Drive performance accountability — pacing, KPI alignment, measurement plans, and actionable insights Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success Shape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation, and ad-tech partnerships to drive value Evangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team Represent programmatic expertise in client conversations, pitching, and business development Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint. Associate Director, Programmatic Bengaluru, Karnataka, India We are seeking an accomplished Associate Director – Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes. About us GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive. Who you are 10+ years of progressive experience in programmatic strategy, planning, and campaign management. Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks. Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable. Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats. Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT). Strong technical competency with tags, pixels, tracking, macros, and troubleshooting. Proven experience setting up and managing PMP and PG deals across platforms. Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc. Curiosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps. Excellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions. A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability. Strong communicator capable of influencing internal teams, clients, and cross-functional stakeholders. Experience mentoring and upskilling teams; passionate about building high-performing programmatic talent. Passionate about craft mastery, and an advocate for collaboration in a no-silos culture. What you will do Own end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations Drive performance accountability — pacing, KPI alignment, measurement plans, and actionable insights Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success Shape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation, and ad-tech partnerships to drive value Evangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team Represent programmatic expertise in client conversations, pitching, and business development Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint. **Live in Galepartners’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role. 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This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EAbout us\u0026#160;\u003Cbr /\u003EGALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EWho you are\u0026#160;\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003E10\u002B years of progressive experience in programmatic strategy, planning, and campaign management.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EDeep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EHands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003E\u0026#160;Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ESolid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EStrong technical competency with tags, pixels, tracking, macros, and troubleshooting.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EProven experience setting up and managing PMP and PG deals across platforms.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EFamiliarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ECuriosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EExcellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EA proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EStrong communicator capable of influencing internal teams, clients, and cross-functional stakeholders.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EExperience mentoring and upskilling teams; passionate about building high-performing programmatic talent.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EPassionate about craft mastery, and an advocate for collaboration in a no-silos culture.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EWhat you will do\u0026#160;\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EOwn end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EDrive performance accountability \u2014 pacing, KPI alignment, measurement plans, and actionable insights\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EPartner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EShape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation, and ad-tech partnerships to drive value\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EEvangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ERepresent programmatic expertise in client conversations, pitching, and business development\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ECoach and grow a team of programmatic traders/managers to elevate craft excellence within GALE\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EAs an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE\u2019s programmatic footprint.\u003C/p\u003E\u003Cp\u003EAssociate Director, Programmatic Bengaluru, Karnataka, India\u0026#160;\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EWe are seeking an accomplished Associate Director \u2013 Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EAbout us\u0026#160;\u003Cbr /\u003EGALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EWho you are\u0026#160;\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003E10\u002B years of progressive experience in programmatic strategy, planning, and campaign management.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EDeep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EHands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003E\u0026#160;Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ESolid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EStrong technical competency with tags, pixels, tracking, macros, and troubleshooting.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EProven experience setting up and managing PMP and PG deals across platforms.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EFamiliarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ECuriosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EExcellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EA proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EStrong communicator capable of influencing internal teams, clients, and cross-functional stakeholders.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EExperience mentoring and upskilling teams; passionate about building high-performing programmatic talent.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EPassionate about craft mastery, and an advocate for collaboration in a no-silos culture.\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EWhat you will do\u0026#160;\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EOwn end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EDrive performance accountability \u2014 pacing, KPI alignment, measurement plans, and actionable insights\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EPartner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EShape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation, and ad-tech partnerships to drive value\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EEvangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ERepresent programmatic expertise in client conversations, pitching, and business development\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003ECoach and grow a team of programmatic traders/managers to elevate craft excellence within GALE\u003Cbr /\u003E\u0026#160;\u003Cbr /\u003EAs an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE\u2019s programmatic footprint.\u003C/p\u003E","identifier":{"@type":"PropertyValue","name":"Gurify","value":"associate-director-programmatic-at-galepartners-d9a8171d352b"},"url":"https://gurify.com/job/associate-director-programmatic-at-galepartners-d9a8171d352b","datePosted":"2025-11-19","validThrough":"2026-11-12T23:59:59Z","hiringOrganization":{"@type":"Organization","name":"Galepartners","sameAs":"https://jobs.lever.co/galepartners"},"directApply":false,"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"IN","addressLocality":"Bengaluru"}}} ``` ```json {"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jobs","item":"https://gurify.com/jobs"},{"@type":"ListItem","position":2,"name":"India","item":"https://gurify.com/jobs/india"},{"@type":"ListItem","position":3,"name":"Associate Director, Programmatic","item":"https://gurify.com/job/associate-director-programmatic-at-galepartners-d9a8171d352b"}]} ```