# Customer Acquisition (German Speaking) [Iwoca Co Uk](https://gurify.com/jobs?q=Iwoca%20Co%20Uk) · London · Posted yesterday [Product Manager](https://gurify.com/jobs/product-manager) [Apply on the original posting → (opens in a new tab)](https://jobs.ashbyhq.com/iwoca.co.uk/4f6bb9d8-faf9-4107-bc6a-5cc418180e7c) ## Job description ### The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. ### Hybrid in Berlin or London ### We’re looking for a Growth Product Manager Own the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. You’ll join a team that is still being built, with a data scientist in place and engineers being hired in parallel. A good fit if you like working from first principles, and would rather run an experiment than win an argument. ### The team The DE Acquisition Tech team builds the systems behind how German businesses discover iwoca and apply for funding: the models that decide which businesses to approach, the eligibility checks that tell a business early whether iwoca can help, and the signup flow itself. Product, analytics, data science and engineering sit in the same squad by design, so the team can go from hypothesis to shipped change without waiting on anyone else. The German marketing and sales teams depend on this work: the team’s models decide who they contact, and its journeys decide how many of those businesses convert. The team is being built right now. It currently includes a data scientist, and we’re hiring engineers in parallel – so you would join early enough to shape how the team operates. ### The role This role sits between iwoca’s German commercial teams – marketing, sales and commercial strategy – and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate. The scope is broad. We’re not looking for someone with deep expertise in every domain the team covers – spanning product development, analytics, UX and data science – but rather someone intellectually curious, and skilled at asking the right questions. ### Own the funnel from first visit to application - Own every step of that journey, including the signup flow itself and the eligibility checks inside it. - Set the roadmap for acquisition and the signup journey, and decide what the squad builds next. - Own the scoring and segmentation that decides where marketing spends and who sales calls first. ### Build with your technical squad - Ship lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring. - Rework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca. - Strip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon. ### Be the first call when the numbers look wrong - Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems. - Investigate and resolve data quality issues – broken dashboards, misattributed traffic, unexplained volume changes – often at short notice. - Give channel managers access to, and guidance on, the attribution logic behind their numbers. - Keep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes. ### Run the experiments that decide what ships - Design, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows. - Find opportunities from first principles, backed by data, customer research and funnel analysis. ### Shape how a new team works - Direct the squad’s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products. - Define the priorities, roles and rituals of a team that is still being built. - Lead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics. - Turn the commercial strategy team’s goals into testable hypotheses and briefs the squad can act on. ### The requirements ### Essential: - Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes. - Strong analytical capability and experience with experimentation frameworks and A/B testing tools. - Hands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms. - Able to act as the product voice on modelling work – challenging assumptions and turning model output into decisions, without building the models yourself. - Strong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity. ### Bonus: - Experience in fintech, lending, B2B SaaS, or regulated products. - Experience working with data science teams or involvement in modelling projects. - Fluency in German and strong written communication skills tailored to customer-facing environments. - Knowledge of the German SME ecosystem or B2B financial products. - Experience working in or helping build newly formed teams. ### The salary We expect to pay from £60,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews. ### The culture At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time. ### The offices We put a lot of effort into making iwoca a great place to work: - Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. - Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. ### The benefits - Flexible working hours. - Medical insurance from Vitality, including discounted gym membership. - A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses. - A private GP service (separate from Vitality) for you, your partner, and your dependents. - 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. - A one-month, fully paid sabbatical after four years. - Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. - 3% Pension contributions on total earnings. - An employee equity incentive scheme. - Generous parental leave and a nursery tax benefit scheme to help you save money. - Electric car scheme and cycle to work scheme. - Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: - A learning and development budget for everyone. - Company-wide talks with internal and external speakers. - Access to learning platforms like Treehouse. ### Useful links: - iwoca benefits & policies https://coda.io/@iwocauk/iwoca-benefits-policies-uk - Interview welcome pack https://coda.io/@iwocauk/interview-welcome-pack-tap **Live in Iwoca Co Uk’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role. We remove it as soon as it disappears at source. ## More jobs like this - LH [Customer Operations and Communications Product Manager](https://gurify.com/job/customer-operations-and-communications-product-manager-at-lhvuk-759d01aee883) Lhvuk · London · 3 days ago - SP [Product Manager - Customer Service Platform](https://gurify.com/job/product-manager-customer-service-platform-at-spotify-afeb641513bd) Spotify · London · 3 weeks ago - SP [Product Manager - Customer Service Platform](https://gurify.com/job/product-manager-customer-service-platform-at-spotify-a11b82c73f24) Spotify · London · 3 weeks ago - ZE [Lead AI Product Manager - Telematics](https://gurify.com/job/lead-ai-product-manager-telematics-at-zego-2257c60c78ac) Zego · London · 2 days ago - VC [Staff Product Manager](https://gurify.com/job/staff-product-manager-at-v7labs-com-ce60d731c382) V7labs Com · London · last week - RE [Senior Product Manager](https://gurify.com/job/senior-product-manager-at-reachdesk-80c911517c56) Reachdesk · London, United Kingdom · last week ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Customer Acquisition (German Speaking)","description":"\u003Ch3\u003EThe company\u003C/h3\u003E\u003Cp\u003ESmall businesses move fast. Opportunities often don\u2019t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that\u2019s as flexible and responsive as they are.\u003C/p\u003E\u003Cp\u003EThat\u0026#39;s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it\u0026#39;s needed.\u003C/p\u003E\u003Cp\u003EWe\u2019ve already cleared the way for 100,000 businesses with more than \u0026#163;4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.\u003C/p\u003E\u003Ch3\u003EHybrid in Berlin or London\u003C/h3\u003E\u003Ch3\u003EWe\u2019re looking for a Growth Product Manager\u003C/h3\u003E\u003Cp\u003EOwn the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. You\u2019ll join a team that is still being built, with a data scientist in place and engineers being hired in parallel. A good fit if you like working from first principles, and would rather run an experiment than win an argument.\u003C/p\u003E\u003Ch3\u003EThe team\u003C/h3\u003E\u003Cp\u003EThe DE Acquisition Tech team builds the systems behind how German businesses discover iwoca and apply for funding: the models that decide which businesses to approach, the eligibility checks that tell a business early whether iwoca can help, and the signup flow itself. Product, analytics, data science and engineering sit in the same squad by design, so the team can go from hypothesis to shipped change without waiting on anyone else. The German marketing and sales teams depend on this work: the team\u2019s models decide who they contact, and its journeys decide how many of those businesses convert.\u003C/p\u003E\u003Cp\u003EThe team is being built right now. It currently includes a data scientist, and we\u2019re hiring engineers in parallel \u2013 so you would join early enough to shape how the team operates.\u003C/p\u003E\u003Ch3\u003EThe role\u003C/h3\u003E\u003Cp\u003EThis role sits between iwoca\u2019s German commercial teams \u2013 marketing, sales and commercial strategy \u2013 and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate.\u003C/p\u003E\u003Cp\u003EThe scope is broad. We\u2019re not looking for someone with deep expertise in every domain the team covers \u2013 spanning product development, analytics, UX and data science \u2013 but rather someone intellectually curious, and skilled at asking the right questions.\u003C/p\u003E\u003Ch3\u003EOwn the funnel from first visit to application\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EOwn every step of that journey, including the signup flow itself and the eligibility checks inside it.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ESet the roadmap for acquisition and the signup journey, and decide what the squad builds next.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EOwn the scoring and segmentation that decides where marketing spends and who sales calls first.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EBuild with your technical squad\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EShip lead scoring systems, eligibility checkers and signup flows with the team\u2019s data scientist and the engineers we\u2019re hiring.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ERework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EStrip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EBe the first call when the numbers look wrong\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EAct as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EInvestigate and resolve data quality issues \u2013 broken dashboards, misattributed traffic, unexplained volume changes \u2013 often at short notice.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EGive channel managers access to, and guidance on, the attribution logic behind their numbers.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EKeep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003ERun the experiments that decide what ships\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EDesign, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EFind opportunities from first principles, backed by data, customer research and funnel analysis.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EShape how a new team works\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EDirect the squad\u2019s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDefine the priorities, roles and rituals of a team that is still being built.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ELead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ETurn the commercial strategy team\u2019s goals into testable hypotheses and briefs the squad can act on.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EThe requirements\u003C/h3\u003E\u003Ch3\u003EEssential:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EExperience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EStrong analytical capability and experience with experimentation frameworks and A/B testing tools.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EHands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EAble to act as the product voice on modelling work \u2013 challenging assumptions and turning model output into decisions, without building the models yourself.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EStrong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EBonus:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EExperience in fintech, lending, B2B SaaS, or regulated products.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience working with data science teams or involvement in modelling projects.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EFluency in German and strong written communication skills tailored to customer-facing environments.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EKnowledge of the German SME ecosystem or B2B financial products.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience working in or helping build newly formed teams.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EThe salary\u003C/h3\u003E\u003Cp\u003EWe expect to pay from \u0026#163;60,000 - \u0026#163;80,000 for this role. But, we\u2019re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.\u003C/p\u003E\u003Ch3\u003EThe culture\u003C/h3\u003E\u003Cp\u003EAt iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools \u2013 including AI \u2013 and apply sound judgement so our products and decisions improve over time.\u003C/p\u003E\u003Ch3\u003EThe offices\u003C/h3\u003E\u003Cp\u003EWe put a lot of effort into making iwoca a great place to work:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EOffices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EEvents and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EThe benefits\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EFlexible working hours.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EMedical insurance from Vitality, including discounted gym membership.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EA choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EA private GP service (separate from Vitality) for you, your partner, and your dependents.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003E25 days\u2019 holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EA one-month, fully paid sabbatical after four years.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EInstant access to external counselling and therapy sessions for team members that need emotional or mental health support.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003E3% Pension contributions on total earnings.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EAn employee equity incentive scheme.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EGenerous parental leave and a nursery tax benefit scheme to help you save money.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EElectric car scheme and cycle to work scheme.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ETwo company retreats a year: we\u2019ve been to France, Italy, Spain, and further afield.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EAnd to make sure we all keep learning, we offer:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EA learning and development budget for everyone.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ECompany-wide talks with internal and external speakers.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EAccess to learning platforms like Treehouse.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EUseful links:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003Eiwoca benefits \u0026amp; policies https://coda.io/@iwocauk/iwoca-benefits-policies-uk\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EInterview welcome pack https://coda.io/@iwocauk/interview-welcome-pack-tap\u003C/li\u003E\u003C/ul\u003E","identifier":{"@type":"PropertyValue","name":"Gurify","value":"customer-acquisition-german-speaking-at-iwoca-co-uk-6c028a70b209"},"url":"https://gurify.com/job/customer-acquisition-german-speaking-at-iwoca-co-uk-6c028a70b209","datePosted":"2026-09-24","validThrough":"2026-11-09T23:59:59Z","hiringOrganization":{"@type":"Organization","name":"Iwoca Co Uk","sameAs":"https://jobs.ashbyhq.com/iwoca.co.uk"},"directApply":false,"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"GB","addressLocality":"London"}}} ``` ```json {"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jobs","item":"https://gurify.com/jobs"},{"@type":"ListItem","position":2,"name":"United Kingdom","item":"https://gurify.com/jobs/united-kingdom"},{"@type":"ListItem","position":3,"name":"Customer Acquisition (German Speaking)","item":"https://gurify.com/job/customer-acquisition-german-speaking-at-iwoca-co-uk-6c028a70b209"}]} ```