# Digital Advertising [Fullpath](https://gurify.com/jobs?q=Fullpath) · Tel Aviv-Yafo, Israel · Posted today [Product Manager](https://gurify.com/jobs/product-manager) [Apply on the original posting → (opens in a new tab)](https://www.comeet.com/jobs/fullpath/54.002/product-manager---digital-advertising/3D.37F) ## Job description Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain. ### What you will be responsible for - Shape Product Strategy: Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth. - Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities. - Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate. - Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves. - Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization. ### Requirements - 3+ years of product management experience owning and scaling B2B SaaS products. - A self-driven and naturally curious individual who approaches challenges with genuine humility and an open mind. - AI-native with a genuine curiosity for AI products, leveraging AI tools as a core part of daily workflows. - Thrives in ambiguity, with a demonstrated ability to translate opportunities and needs into products and features. - Highly analytical and data-driven, with strong organizational skills and exceptional attention to detail. - Great communicator and cross-functional leader across technical and business teams. - Fluent in English (spoken and written) ### The top candidate will also have - Experience from Ad-tech companies or relevant Digital Advertising experience - Strong Advantage. - Experience with AI/LLM products or agent-based interfaces ### Why you should join us - An awesome global team of forward-thinking, innovative go-getters. - A front-row seat to the strategic decisions shaping the company at a pivotal moment. - Direct partnership with the C Level leadership team — exposure, ownership, and visibility from day one. - Learning and growth opportunities within a fast-paced tech startup environment. As a part of our team, your success in this role is crucial to our company's growth, and we are committed to supporting you. - Of course - Wolt+ and lots of yummy office treats! Sound amazing? Apply here: : fullpath.DigAdPMQ3@applynow.io **Live in Fullpath’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role. 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We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry.\u003C/p\u003E\u003Cp\u003EOur team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product.\u003C/p\u003E\u003Cp\u003EIf you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you!\u003C/p\u003E\u003Cp\u003EThis role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain.\u003C/p\u003E\u003Ch3\u003EWhat you will be responsible for\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EShape Product Strategy: Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EListen \u0026amp; champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExecute \u0026amp; Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EOwn Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ELead Go-to-Market \u0026amp; Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003ERequirements\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003E3\u002B years of product management experience owning and scaling B2B SaaS products.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EA self-driven and naturally curious individual who approaches challenges with genuine humility and an open mind.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EAI-native with a genuine curiosity for AI products, leveraging AI tools as a core part of daily workflows.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EThrives in ambiguity, with a demonstrated ability to translate opportunities and needs into products and features.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EHighly analytical and data-driven, with strong organizational skills and exceptional attention to detail.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EGreat communicator and cross-functional leader across technical and business teams.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EFluent in English (spoken and written)\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EThe top candidate will also have\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EExperience from Ad-tech companies or relevant Digital Advertising experience - Strong Advantage.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience with AI/LLM products or agent-based interfaces\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EWhy you should join us\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EAn awesome global team of forward-thinking, innovative go-getters.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EA front-row seat to the strategic decisions shaping the company at a pivotal moment.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDirect partnership with the C Level leadership team \u2014 exposure, ownership, and visibility from day one.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003ELearning and growth opportunities within a fast-paced tech startup environment. 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