# Director of Product Growth

[Tenengroup](https://gurify.com/jobs?q=Tenengroup) · Tel Aviv-Yafo, Israel · Posted yesterday

Director

[Apply on the original posting → (opens in a new tab)](https://www.comeet.com/jobs/Tenengroup/93.00C/director-of-product-growth/DF.27D)

## Job description

### Theo Grace | Global eCommerce Jewelry Brand

Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we are building a modern international brand on a steep upward curve, scaling rapidly across the U.S. and beyond. We are technology-driven, performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story.

### About the Role :

We are looking for a highly experienced Director of Product Growth to own the customer journey from the first click to purchase.

You will own everything that happens after the click – landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout – with a clear focus on improving conversion, AOV, revenue and profitability.

This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1–2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology.

### Responsibilities

### What You'll Own

- The full click-to-purchase funnel and overall site performance.

- Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session.

- The experimentation roadmap – identifying, prioritizing and executing high-impact A/B tests.

- Pricing, promotions, bundles, upsells and cross-sells, balancing growth with profitability.

- On-site merchandising, product discovery and personalization.

- Lead and develop a small Product Growth team, while remaining deeply hands-on.

### What You'll Do

- Analyze funnels and customer behavior to identify friction and growth opportunities.

- Turn data and customer insights into new flows, experiences and experiments.

- Continuously test landing pages, PDPs, navigation, messaging, pricing, promotions and checkout.

- Define which products and offers to promote, to whom and when.

- Improve UX/UI, product discovery and the overall shopping experience.

- Work hands-on with designers, developers and data teams to move ideas quickly from hypothesis to production.

- Use AI extensively to accelerate analysis, research, ideation, experimentation and execution.

### Requirements

- AI-first mindset with hands-on experience using AI tools to improve productivity and business outcomes.

- 3+ years of relevant experience in E-commerce, Product Growth, CRO or Digital Product.

- Significant experience owning high-volume B2C e-commerce funnels, preferably in a paid-acquisition-driven business.

- Proven track record of improving conversion, AOV, revenue and profitability.

- Extensive hands-on experience with A/B testing and experimentation.

- Experience leading and developing a small team, while maintaining a strong hands-on approach.

- Strong analytical skills and the ability to work independently with funnel and customer data.

- Strong understanding of e-commerce, customer psychology, UX, pricing, promotions and unit economics.

- Highly creative, curious and commercially minded.

- Comfortable moving between strategy, people leadership and hands-on execution, with strong ownership and accountability.

- High-level English.

### Advantages

- Experience in D2C brands acquiring customers at scale through Meta, Google, TikTok or other paid channels.

- Experience with personalized/customizable products.

- Experience with AI-driven personalization, recommendation or e-commerce tools.

**Live in Tenengroup’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role.

We remove it as soon as it disappears at source.

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