# Director of User Acquisition & Media Buying [Arpeely](https://gurify.com/jobs?q=Arpeely) · Tel Aviv-Jaffa, Israel · Posted today Director [Apply on the original posting → (opens in a new tab)](https://www.comeet.com/jobs/arpeely/57.001/director-of-user-acquisition--media-buying/03.37D) ## Job description ### About Us Arpeely has been profitable since day one. We've never raised a dollar. Instead, we quietly built one of the most efficient programmatic acquisition engines in the industry - processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into a highly profitable business. Now we're pointing that engine at something new. As AI reshapes how people use the internet, we're using our acquisition capabilities to launch our most ambitious consumer product yet: Ace AI. Ace AI is an AI-native browser already reaching millions of users. Our mission is to simplify and improve everyday online life with the help of AI. This is a rare opportunity: to help reinvent a category that hasn't meaningfully changed in over a decade, backed by a profitable company with the data, technology, and acquisition engine to scale it on its own terms. Come build it with us. ### What You’ll Do As our Director of User Acquisition & Media Buying, you’ll take full ownership of our paid acquisition activity and lead our UA organization at scale. You’ll own how we allocate and scale significant advertising budgets, lead the teams behind our acquisition activity, and be accountable for the overall performance of our paid media operation. - Own the overall User Acquisition and Media Buying operation, from strategy through performance. - Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities. - Lead and develop a substantial UA and Media Buying organization, including team leads and managers. - Define the strategy, priorities, and performance goals for our paid acquisition activity. - Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels. - Continuously identify opportunities to scale spend while maintaining strong business performance. - Use performance data to make strategic decisions around budget allocation, scaling, and optimization. - Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively. - Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals. - Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve our media operation. ### Requirements - Significant experience leading User Acquisition, Media Buying, or Performance Marketing at scale. - Proven experience managing large UA teams or organizations, including managers and team leads. - Experience owning and allocating significant advertising budgets in a performance-driven environment. - Proven track record of scaling user acquisition and media spend while maintaining strong business performance. - Deep understanding of performance marketing and the economics behind scaling paid acquisition. - Strong multi-channel acquisition experience, including Search and Meta. - Strong analytical and business judgment, with the ability to turn performance data into high-impact investment decisions. - Proven ability to build, lead, and develop high-performing teams. - Ability to operate with significant ownership and independently drive a business-critical function. - Strong leadership, communication, and stakeholder management skills. **Live in Arpeely’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role. 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We\u0026#39;ve never raised a dollar. Instead, we quietly built one of the most efficient programmatic acquisition engines in the industry - processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into a highly profitable business.\u003C/p\u003E\u003Cp\u003ENow we\u0026#39;re pointing that engine at something new. As AI reshapes how people use the internet, we\u0026#39;re using our acquisition capabilities to launch our most ambitious consumer product yet: Ace AI.\u003C/p\u003E\u003Cp\u003EAce AI is an AI-native browser already reaching millions of users. 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