# Monetisation [Flohealth](https://gurify.com/jobs?q=Flohealth) · London · Posted last week [Product Manager](https://gurify.com/jobs/product-manager) [Apply on the original posting → (opens in a new tab)](https://job-boards.greenhouse.io/flohealth/jobs/8041228003) ## Job description 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. ### The job As a Senior Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth. You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space. This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn. ### Your Experience ### Must have: - Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV. - Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments. - Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance. - Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams. - Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements. - Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact. - Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions. - Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale. ### Nice to have: - Experience managing monetisation for a B2C app. - Experience with monetisation automation and machine learning techniques. ### What you'll be doing ### You'll be responsible for: - Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability. - Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics. - Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey. - Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods. - Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy. - Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions. - Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV. #LI-Hybrid #LI-AJ1 Annual Salary Range (ranges may vary based on skills and experience) £91,000—£117,000 GBP ### How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. ### What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks ### Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants. **Live in Flohealth’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role. We remove it as soon as it disappears at source. ## More jobs like this - FL [Web Onboarding at Flo Health](https://gurify.com/job/web-onboarding-at-flo-health-at-flohealth-86d5fefdf482) Flohealth · London · last week - LU [Product Manager](https://gurify.com/job/product-manager-at-lupapets-c9ab36d14aec) Lupapets · London · 5 days ago - CA [Senior Product Manager](https://gurify.com/job/senior-product-manager-at-carwow-0c11fb55b699) Carwow · London · last week - GL [Senior Product Manager (Data Products)](https://gurify.com/job/senior-product-manager-data-products-at-globalwebindex-1312053427be) Globalwebindex · London, United Kingdom · last week - SP [Senior Product Manager - Spotify Connect](https://gurify.com/job/senior-product-manager-spotify-connect-e56998d11ac4) Spotify · London · last week - DE [Product Manager, Homepage](https://gurify.com/job/product-manager-homepage-at-deliveroo-e76f57de990f) Deliveroo · London, United Kingdom · last week ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Monetisation","description":"\u003Cp\u003E500M\u002B downloads. 80M\u002B monthly users. A decade of building \u2013 and we\u2019re still accelerating.\u003C/p\u003E\u003Cp\u003EFlo is the world\u2019s #1 health \u0026amp; fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 \u2013 and we\u2019re not slowing down.\u003C/p\u003E\u003Cp\u003EWith 7M paid subscribers and the highest-rated experience in the App Store\u2019s health category, we\u2019ve spent 10 years earning trust at scale. Now, we\u2019re building the next generation of digital health \u2013 AI-powered, privacy-first, clinically backed \u2013 to help our users know their body better.\u003C/p\u003E\u003Ch3\u003EThe job\u003C/h3\u003E\u003Cp\u003EAs a Senior Growth Product Manager \u2013 Core Monetisation at Flo, you\u2019ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo\u2019s revenue growth.\u003C/p\u003E\u003Cp\u003EYou\u2019ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you\u2019ll work closely with the company product leadership to shape Flo\u2019s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.\u003C/p\u003E\u003Cp\u003EThis role is pivotal to reinforcing Flo\u2019s position as a global leader in health and fitness, and as the world\u2019s first fully digital female health unicorn.\u003C/p\u003E\u003Ch3\u003EYour Experience\u003C/h3\u003E\u003Ch3\u003EMust have:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EProven experience developing pricing and subscription plan segmentation strategies to maximise LTV.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EStrong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EHands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDeep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExcellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EComfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003ENice to have:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EExperience managing monetisation for a B2C app.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EExperience with monetisation automation and machine learning techniques.\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EWhat you\u0026#39;ll be doing\u003C/h3\u003E\u003Ch3\u003EYou\u0026#39;ll be responsible for:\u003C/h3\u003E\u003Cul\u003E\u003Cli\u003EAnalysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDefining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo\u2019s business goals and market dynamics.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDesigning and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EDeveloping and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EPartnering closely with engineering, design, analytics, and finance teams to enhance Flo\u2019s monetisation systems, experimentation capabilities, and reporting accuracy.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EOverseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EActing as Flo\u2019s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E#LI-Hybrid #LI-AJ1\u003C/p\u003E\u003Cp\u003EAnnual Salary Range (ranges may vary based on skills and experience)\u003C/p\u003E\u003Cp\u003E\u0026#163;91,000\u2014\u0026#163;117,000 GBP\u003C/p\u003E\u003Ch3\u003EHow we work\u003C/h3\u003E\u003Cp\u003EWe\u2019re a mission-led, product-driven team. We move fast, stay focused and take ownership \u2013 from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.\u003C/p\u003E\u003Cp\u003EYou\u2019ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.\u003C/p\u003E\u003Ch3\u003EWhat you\u0026#39;ll get\u003C/h3\u003E\u003Cp\u003EWe support impact with meaningful reward. Here\u2019s what that looks like:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ECompetitive salary and annual reviews\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EOpportunity to participate in Flo\u2019s performance incentive scheme\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EPaid holiday, sick leave, and female health leave\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EAccelerated professional growth through world-changing work and learning support\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003E5-week fully paid sabbatical at 5-year Floversary\u003C/li\u003E\u003C/ul\u003E\u003Cul\u003E\u003Cli\u003EFlo Premium for friends \u0026amp; family, plus more health, pension and wellbeing perks\u003C/li\u003E\u003C/ul\u003E\u003Ch3\u003EDiversity, equity and inclusion\u003C/h3\u003E\u003Cp\u003EOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role \u2013 nothing else. We\u2019re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.\u003C/p\u003E","identifier":{"@type":"PropertyValue","name":"Gurify","value":"monetisation-at-flohealth-ff9c5d062cc4"},"url":"https://gurify.com/job/monetisation-at-flohealth-ff9c5d062cc4","datePosted":"2026-10-23","validThrough":"2026-12-19T23:59:59Z","hiringOrganization":{"@type":"Organization","name":"Flohealth","sameAs":"https://job-boards.greenhouse.io/flohealth"},"directApply":false,"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"GB","addressLocality":"London"}}} ``` ```json {"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jobs","item":"https://gurify.com/jobs"},{"@type":"ListItem","position":2,"name":"United Kingdom","item":"https://gurify.com/jobs/united-kingdom"},{"@type":"ListItem","position":3,"name":"Monetisation","item":"https://gurify.com/job/monetisation-at-flohealth-ff9c5d062cc4"}]} ```