# Performance Marketing Manager (PPC & User Acquisition)

[Frontstory](https://gurify.com/jobs?q=Frontstory) · Tel Aviv-Yafo, Israel · Posted 2 weeks ago

[Marketing](https://gurify.com/jobs/marketing)

[Apply on the original posting → (opens in a new tab)](https://www.comeet.com/jobs/FrontStory/04.008/performance-marketing-manager-ppc--user-acquisition--mobile-apps/2B.27F)

## Job description

Jedy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google Play, reaching ~1.5M daily active users. We run performance marketing at scale, backed by robust data infrastructure (Firebase/GA4, RevenueCat, Singular) and AI-driven automation tools.

About the Role We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our Google Ads activity (primarily Google App Campaigns), with a clear path to expanding into non-social channels.

This is not a maintain-the-dashboards role. We want someone who treats UA as a science and acts as their own Data Analyst—comfortable diving deep into raw data without relying on a dedicated data science team, working with LTV modeling, predictive bidding, and managing complex account structures with high budgets

### What You'll Do

- Own and scale Google Ads performance across dozens of app campaigns, managing large-scale budgets ($1M+ monthly) and complex account structures.

- Build and optimize bidding strategies based on predicted Lifetime Value (LTV) rather than simple targets.

- Conduct hands-on data analysis using GA4, Singular, and RevenueCat to uncover deep insights and optimize campaign performance based on payback and cohort dat

- Leverage AI tools to automate reporting, detect anomalies, and streamline repetitive tasks.

- Demonstrate an ownership mindset by driving initiatives proactively and taking responsibility for the growth roadmap.

### Requirements

- 3+ years of hands-on experience managing Google Ads accounts.

- 1+ year specifically with Google App Campaigns (UAC).

- Proven experience managing complex, large-scale account structures and significant advertising budgets ($750k+ monthly spend).

- Experience working with predicted/modeled LTV as a bidding input, not just historical revenue.

- Strong hands-on data analytics skills – acting as your own Data Analyst to perform deep data explorations and draw actionable insights.

**Live in Frontstory’s hiring system.** Read from the company's own applicant tracking system, not reposted from a job board — so it's a real, open requisition rather than an ad that outlived the role.

We remove it as soon as it disappears at source.

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