Sales Development Representative (SDR) – Outbound Sales - Craft.io

Craft.io is a leading SaaS platform that helps product managers and their teams strategize, plan, and execute their product vision. Our product is trusted, widely adopted, and backed by strong inbound demand. Our outbound motion is proven: it consistently generates high-value pipeline, and we're now investing in scaling it further.

This is a good moment to join Craft.io. AI is changing how product teams work, and a lot of them are rethinking their tools and process as a result, which makes outbound conversations land differently right now. You'll join a team with a process that works, and plenty of room to make it your own.

What you will do

• Identify and engage new prospects across target accounts to create qualified opportunities

• Build and execute multi-touch outreach sequences across cold calls, email, and LinkedIn, layering in personalized touches based on account research

• Research companies and product teams to craft thoughtful, relevant, and personalized messaging

• Use Apollo, Common Room, Gojiberry, HubSpot, and Salesloft to prospect, automate outreach, and stay organized

• Use signal and intent data to prioritize outreach and sharpen targeting

• Book high-quality product demonstrations and hand off qualified prospects to the Account Executive team

• Share insights from your outreach to improve messaging, targeting, and conversion rates

• Own your monthly SQL and pipeline creation goals and consistently hit or beat them